ExactTarget Product Design
Building the HubExchange App Store
Role: Product Designer
Credits: Kevin Martin, Andy Falkenstein, Nathan Sinsabaugh, and Justin Zalewski
Methods: Product Strategy / UX Design / Visual Design / Prototyping
ExactTarget, a provider of interactive marketing tools, hired Studio Science to partner in the creation of HubExchange, an online marketplace for apps that provide marketers new solutions to plan, create, automate, and measure interactive marketing campaigns in real time.
Built on the ExactTarget Interactive Marketing Hub (now Salesforce Marketing Cloud), the new applications extend the capabilities of the marketing platform with drag-and-drop automation across email, mobile, social media, and a framework for third-party application development.
We collaborated closely with the HubExchange product team throughout the project to create user stories, UX documentation, wireframes, and final design assets. The design process followed an intensive schedule of prototype iteration coordinated with ExactTarget's agile development practice.