ExactTarget hired KA+A to partner in the creation of HubExchange, an online marketplace for ExactTarget partner apps.
KA+A collaborated closely with the HubExchange product team throughout the project to create use case studies, UX documentation, and wireframes. The UI design phase was an intensive schedule of iteration coordinated with ExactTarget's agile development flow. Hundreds of high-fidelity screens were produced exploring every possible scenario and user interaction.
Along the way the team gathered feedback from partners and created a back-end workflow for app submission and app listing admin screens.
What I learned:
Iterate. Iterate. Test. Iterate.