RideAmigos tasked KA+A to create a visual design system & revamp the user experience for their Virtual Travel Management Office web app. We push gamificaition to incentivize less-costly and more eco-friendly modes of transportation for the public and employer groups. The design included a responsive grid system, a neutral color scheme for ease in custom branding, and an application style guide.
What I learned:
Designs that utilize gamification are more likely to motivate positive habits.