Building a web space

Indiana University

Web Design

Within the Indiana University network there are thousands of web pages with very little brand consistency. The IU Creative Services team created mobile-first, content driven design system that is flexible, sustainable, and allows for brand consistency across sites. The framework is fully implemented with the University’s enterprise content management system and allows for quick deployment of new web sites for departments and units across the seven campuses.

What I learned:

When strategy, content, design, & technology harmonize they make more than a website—they create an ecosystem.


The first site to be built in the new framework was for the Indiana University-Purdue University Indianapolis campus. The production of the site focused on storytelling through the design of a system of interconnecting content chunks and included custom videography.